Future-proofing a heritage brand

In the face of a significant reorganisation, Kontrapunkt helped TDC NET navigate organisational change and complex stakeholder management to cement its position as an innovative market leader. Combining comprehensive quantitative data and immersive qualitative data spanning the entire organisation, we were able to pin down present challenges and qualify decisions regarding the future of the new brand. A close collaborative process informed our work and enlightened us along the way. The result is a coherent brand expression that strongly positions the organisation for its next important steps, from delivering the infrastructure that ties Denmark together, to the breakthrough technologies of the future.