Purposeful matchmaking and conscious collaboration

Hitachi Sustainable Business envisions a brighter future where sustainable projects collaborate seamlessly. We quickly adopted this vision as the cornerstone of the new visual identity, skilfully balancing clarity and abstraction. Our design concept signifies the very journey from the present to the future, using depth of field, focus, and colours to capture evolving progress. The interplay between the three primary colours represents Hitachi Sustainable Business' commitment to harmonising the economy, environment, and society as they purposefully initiate new collaborations to pursue sustainability. The flower at its core serves as a focal point, embodying this convergence, elegantly integrating the three essential pillars – illustrating how Hitachi Sustainable Business excels in purposeful matchmaking and conscious collaboration.