Next stop - a fully-integrated transport system

When Zealand’s public transport services got together to define a collective identity, they called upon Kontrapunkt to assist. A collaboration between DSB, Movia and the Copenhagen Metro resulted in DOT (Din Offentlige Transport) - an integrated transport system that spans the length and breadth of Eastern Denmark. On our journey together, we called at many stops. Departing from a brand platform, name and identity, calling at bespoke typography and iconography, digital and physical signage systems, screens and wayfinding - full-scale prototyping and testing along the way.