Giving discount a new face

  • Client


  • Industry

    Consumer Products

  • Services

    • Bespoke Type Design
    • Visual Identity

In 2021, Coop made a bold move to revamp their renowned Fakta chains and give them a fresh new look that would outshine the competition in Denmark's cutthroat discount market. We helped Coop develop a brand identity that oozes confidence and flair, complete with a custom typeface family inspired by the gritty charm of handwritten price-tag signage. The result? A powerhouse of a brand that speaks volumes and lets Coop deliver their message with unwavering consistency across all touchpoints.

Special thanks to

Torsten, Philip from Kontrapunkt.

Get in touch

Johan Lawaetz

Johan Lawaetz

CEO & Partner, Copenhagen


+45 30 85 80 35