Making the Ministry of Foreign Affairs seem less foreign

Governmental Departments thrive on trust and discernibility. The Danish Ministry for Foreign Affairs (UM) came to us with this in mind when they asked us to help define the way they express themselves. Working from a strategic foundation, we helped them address their entire identity, crafting a bespoke typeface, colours and visual expression fit for the dynamic and diverse work of democracy. The antithesis of faceless bureaucracy, UM has become instantly recognisable with its own distinctive personality and expression.